In a time when families share more of their lives online, Judy Nyawira (Bi Mkurugenzi) stands out for championing ethical and child-centred content creation. She believes children should have a say in what they appear in — not simply be directed by adults.
Judy says her daughter, Mumbus, only participates in content they have already discussed at home. She explains that forcing children into videos they don’t want to make is unsustainable and can harm their wellbeing later. Instead, she lets her daughter observe, learn, and join projects naturally.
A key example is when they began creating educational content on menstruation. Judy had already introduced the topic to Mumbus at age seven, so when she got her first period at ten, she confidently agreed to share her experience on their YouTube channel — by her own choice.
Mental health remains central to Judy’s approach. She warns that children pushed into online content may grow resentful or experience emotional challenges as they grow older. To avoid this, her family plans, brainstorms, and approves all content together, ensuring it aligns with their values.
Judy’s method offers a simple guide for parents: respect consent, nurture genuine interest, and create intentionally. Through collaboration and thoughtful boundaries, she has built a family model that values ethics over viral moments while allowing her daughter to grow confidently in the creative space.
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